Muscat, August 25 (ONA) - The Sultanate’s girl guides participated in the training program organized by the Arab Region for Girl Guides entitled “Fundamentals of Institutional Social Media”, which aimed to enhance the social media sites for scouts and female guides, identify mechanisms for their activation, and highlight the importance of measuring the institution’s impact on social media as well as exchanging experiences and experiments.

During the training program presented by Fatima Issa from the Bahrain Girl Guides Association, the mechanisms for selecting effective sites suitable for the organization were identified. Explanation of how to develop effective and practical strategic plans for each social media site, as well as the mechanisms for selecting and testing appropriate tools for the institution, were also covered. The program also discussed how to build and enhance dialogue with the public, in addition to clarifying mechanisms for measuring results on social media.

The program also shed light on the differences between social media platforms and social media, the basics of success in social media, and clarified some general points for controlling social media accounts and the number of social media sites. In addition, the concept of social media, methods of defining goals and target audiences, and choosing appropriate platforms were discussed, in addition to explaining the importance of creating content and assessing impact.

The Sultanate was represented in the training program by Ramla Bint Marhoon Al-Ajamiya, Head of the Media Department at the General Directorate of Scouts and Guides, and Amal bint Abdulrahman Yarbu from Dhofar Governorate, and Salama bint Hamad Al-Bartmania from Al-Dakhiliyah Governorate.

(ONA)