/ONA/ The Ministry of Information continued to record notable growth in media performance indicators during 2025, reflecting the expanding reach of Omani media content, the rising level of engagement with digital platforms, and the strengthening of professional capacities in the media sector. This comes in line with the national directions under the reign of His Majesty Sultan Haitham bin Tarik, may Allah protect and preserve him, aimed at advancing digital transformation and building a diversified knowledge-based economy in accordance with the objectives of Oman Vision 2040.
Total views and listens on the Ayn Platform rose in 2025 to 18,714,696 views and listens, compared with 12,334,871 in 2024, an increase of 35 percent. This reflects the expanding audience base following national digital content and the growing role of digital platforms in delivering media and knowledge content to wider segments of society amid the rapid global shifts in patterns of media consumption.
The Kids Interface on the Ayn Platform recorded, from its launch on 24 April 2025 until the end of the same year, around 763,982 views and listens, including 588,003 views of visual materials and 175,979 listens to audio clips. This is an indicator of the growing demand for educational and entertainment content directed at children.
At the Sultanate of Oman Radio, cultural programmes led the radio scene on the General Radio station during 2025, recording the highest number of broadcast hours at 2,541 hours. Development-related materials and programmes came in second with 2,120 hours. Entertainment and artistic materials and programmes accounted for the largest share of broadcast hours on Youth Radio during 2025, recording 4,136 hours, followed by cultural materials and programmes with 2,020 hours. Entertainment and artistic programmes also topped the broadcast list on the English Radio station, with 5,788 hours, followed by development programmes with 1,360 hours.
As for the Sultanate of Oman Television, cultural programmes topped the broadcast schedule on the General Channel during 2025, recording the highest number of broadcast hours at 3,206 hours, while entertainment and artistic programmes ranked second with 2,672 hours.
During 2025, the Ministry of Information carried out 937 live and recorded outside broadcasts through engineering transmission units and vehicles equipped with the latest technologies.
In the field of news production, the total number of news items broadcast by the Oman News Agency during 2025 reached around 23,564 news items in Arabic and English, compared with 16,132 news items in 2024, an increase of 46 percent.
The number of visits to the website of Oman newspaper reached 176.6 million by the end of 2025, while visits to the Oman Observer website reached 98.4 million by the end of 2025. The content published by the two newspapers totalled 19,830 items, ranging from reports, surveys, investigations, interviews and journalistic analyses.
During 2025, the Ministry of Information approved 621 applications for licences for various media activities and issued 53 new licences for artistic works.
This expansion reflects the growing media coverage of the various tracks of development in the Sultanate of Oman, including development initiatives and projects in the governorates, in support of the Royal directives of His Majesty the Sultan, may Allah protect and preserve him, calling for the promotion of decentralisation and the empowerment of governorates to play a greater role in leading local development.
The Ministry of Information’s accounts on social media platforms also witnessed continued growth in the number of followers, with the total number of followers during 2025 reaching around 7,218,298, compared with 6,482,680 followers in 2024, an increase of 11.3 percent.
As part of efforts to develop national media competencies, the Ministry implemented 172 training programmes during 2025, compared with 125 training programmes in 2024, an increase of 37.6 percent. A total of 2,198 trainees benefited from these programmes, compared with 1,834 trainees in the previous year. This expansion underscores the Ministry’s commitment to qualifying national cadres and enhancing their professional and technical competencies in a manner that keeps pace with the rapid transformations in the media industry.
At the international level, the Ministry invited 298 media professionals from various countries around the world to visit the Sultanate of Oman during 2025, compared with 208 media professionals in 2024. This step contributes to familiarising global media outlets with Oman’s achievements in the fields of development, culture and tourism, and to strengthening the Sultanate of Oman’s presence in the international media landscape.
As part of highlighting Oman’s cultural, intellectual and civilisational role at the regional and international levels, Nizwa, the quarterly cultural magazine, continues its publications. Its content in 2025 reached 131 items, ranging from interviews, texts, studies, research papers and in-depth articles, produced by 178 contributing writers. It also supported 69 books by Omani writers and translators up to issue 126 in April 2026.
Taken together, these indicators reflect the continuous development witnessed by the media system in the Sultanate of Oman, under the national directions led by His Majesty the Sultan, may Allah protect and preserve him, towards building a modern media sector based on digital innovation, enhancing content quality and empowering national competencies.
These results also affirm the growing role of Omani media in keeping pace with the comprehensive development journey, highlighting national achievements and strengthening the Sultanate of Oman’s regional and international presence, thereby consolidating the position of media as a key pillar of national development and a main supporter of achieving the objectives of Oman Vision 2040.