The dedicated media coverage for the Dhofar Khareef Season 2025 was launched today, Tuesday, as part of a comprehensive plan implemented by the Ministry of Information to highlight Dhofar Governorate as a leading tourism destination on the regional tourism map, showcasing its rich natural, environmental, cultural, and heritage assets that attract visitors from within and beyond the Sultanate of Oman during the season.

The comprehensive media plan, which will run until 31 August, includes the production and broadcast of visual, audio, and digital content featuring interactive formats and live on-site coverage, ensuring the effective delivery of the media message to a broad local and regional audience.