The programme aims to empower the Sultanate of Oman to become a competitive destination for investment and an active business environment in the global trading system through developing investment partnerships between the Sultanate of Oman and the local and international business communities. The programme improves the interconnected system to attract investment based on the objectives of Oman Vision 2040, facilitating an inclusive investment system through a package of procedural, legal, administrative, and planning facilities with a sustainable impact.

The Ministry of Commerce, Industry and Investment Promotion supervises the programme in cooperation with the Oman Vision 2040 Implementation Monitoring Unit and the Ministry of Economy. The programme has a Supervisory Committee that is chaired by the Minister of Commerce, Industry and Investment Promotion, along with a number of stakeholders.

“Nazdahir” promotes and empowers the role of the private sector in leading economic development by creating an attractive investment environment. It aims to improve the business environment of the Sultanate of Oman by simplifying and digitising investor procedures, developing investment instruments, legislation and the judiciary, and fostering investment partnerships between the Sultanate of Oman and the international and local business communities. The programme focuses on many investment sectors, namely transformative industries, communications, information technology, transport, energy, mining, food security, aviation, and tourism.

The programme is currently focusing on 15 priority projects, including five projects in tourism, three projects in mining, two projects in manufacturing, four projects in food security, and one aviation project.

Since its inception, “Nazdahir” has launched 10 initiatives within the business environment to ensure that the investment system is ready and that all procedures, processes, and legislation attract projects. These initiatives are: the “Invest Oman” lounge, fast track, investment opportunities, Oman's export promotion and permanent residence, preparation of the consolidated national promotion plan, the investment map, the national investment strategy, the investment incentive manual, and the National Negotiating Team.